What it is
Connily is an artificial intelligence–powered social media management platform built for e-commerce brands. It acts as an AI social media manager that plans, creates, schedules, and analyses posts for Instagram and Facebook. It connects to Shopify to pull product, pricing, and inventory data, but can operate without Shopify when products are added manually. The system generates campaign briefs, creative assets, and captions using AI trained on brand data, past posts, and shared files; users can review, edit, approve, or reject content before publishing. Connily provides automated workflows for approvals, scheduling, boosting, and publishing, and it learns from performance data to refine future content and strategy. The company also presents a multi-channel calendar and real-time performance tracking as core parts of the platform. TikTok and Pinterest support are listed as forthcoming.
Key features
Key features include automated briefing and trend analysis that generate campaign briefs from product catalogues, past posts, and external files. A generative content engine produces images and captions tailored to brand voice, with design assistance and editable drafts. Approval and review workflows support staged review, edits, and publishing control, and brand-safety checks are included as part of the review process. Scheduling and publishing tools provide a multi-channel calendar and timed publishing to Instagram and Facebook, with campaign-level optimization and optional boosting. Analytics and insights deliver real-time performance tracking, tie outcomes to individual posts and products, and surface recommendations on what to post next. The platform integrates with Shopify but accepts manual product entry when Shopify is not connected, and it offers campaign previews and scheduling suggestions informed by performance history.
Use cases
Connily is suited for e-commerce brands and teams that need to automate or scale social media content production and scheduling. Typical scenarios include generating campaign briefs and creative assets for product launches, maintaining a consistent content calendar tied to catalogue and inventory data, and replacing ad hoc freelancer workflows with a single managed pipeline. Marketing teams can use Connily to preview, approve, and publish posts to Instagram and Facebook, track post-level performance tied to specific products, and iterate strategies based on real-time analytics. The platform is positioned for teams that want automated scheduling, brief generation, and performance-driven recommendations; it does not currently provide social listening or mention tracking. Support for additional channels is planned.
