What it is
Synthesia is a web-based AI video platform designed for business use that converts text and existing content into narrated video. The service provides a library of configurable AI avatars (the site references 240+ avatars) and supports voice generation and lip-sync in over 160 languages. It combines a video generator, an AI screen recorder, and localization tools within a single platform so teams can create, edit, translate and publish videos without traditional studio production. The website highlights enterprise-oriented controls such as organization management, single sign-on, version control, publishing workflows and analytics. Security and compliance capabilities listed include SOC 2 Type II, ISO 42001 and GDPR adherence, positioning the product for regulated and large-scale corporate deployments.
Key features
Synthesia’s main features include avatar-based video creation and a customizable personal avatar system, along with an AI Video Assistant that can transform documents, links or briefs into video content. A built-in AI screen recorder captures demonstrations and produces instant transcripts while removing filler words. Localization is supported via 1-click translation, AI dubbing and a multilingual player that consolidates 160+ language versions. Brand management tools (logo, color and style settings, a Brand Kit) plus version control and SCORM export facilitate consistent, LMS-compatible output. Collaboration features allow real-time editing, commenting and review. The platform also offers captions, publishing controls, analytics and integrations such as SSO for enterprise workflows, and lists security certifications on the site.
Use cases
The website positions Synthesia for internal and external business communications including learning and development, compliance and technical training, sales enablement, marketing product videos, and business operations updates. It is presented as a tool for converting SOPs, manuals, PDFs and webinars into video formats and for rapidly localizing material across languages. Industries referenced include manufacturing, software, healthcare, finance, retail and professional services. Typical users called out on the site are instructional designers, L&D managers, sales enablement leads, internal communications teams and IT administrators who need to produce consistent, on-brand video at scale and integrate media into learning management systems or enterprise publishing workflows.
