What it is
Replify (formerly heyLibby) is an AI-powered receptionist and sales agent positioned for gyms, health clubs, fitness franchises and other small-to-medium businesses. The system provides continuous availability across phone, chat, text and email channels to handle member and prospect interactions outside normal staffing hours. It is presented as a solution for inbound and outbound communications, including lead capture, appointment booking and billing outreach. The product emphasizes a rapid launch process with minimal setup, claims to learn from interactions over time, and offers integrations to connect class schedules, booking systems, CRMs and back-office tools.
Key features
The platform includes a 24/7 virtual assistant (branded as Libby) that answers calls and automates responses across multiple channels. It supports automated outbound calls and text messaging for campaigns such as billing and collections, and provides seamless hand-offs with intuitive transfers to on-site staff when human intervention is required. Integration capabilities cover scheduling systems, member portals and a broad set of third-party services (examples listed include Gmail, Twilio, Slack, Zapier, Monday.com, Microsoft Teams and Follow Up Boss). Deployment is described as fast and low-friction with a four-step setup flow: create, customize, connect systems, and launch. The vendor also highlights enterprise-scalability, data security, a free 14-day trial and no setup fees.
Use cases
The stated target users are gyms, fitness studios, spas, recreation centers and other small and medium businesses that handle high call volume across multiple locations. Typical uses include 24/7 member assistance, lead qualification and nurturing, appointment scheduling, and automated billing outreach to reduce manual collection efforts. Customer accounts and case-study quotes in the source material report outcomes such as increased lead capture, reduced staff time spent on calls, a large proportion of inquiries automated, and faster follow-up on prospects. The platform is positioned for organizations that want to preserve in-person staff focus while automating routine communications and outreach.
