What it is
WowTo is a web-based platform for producing step-by-step instructional videos and organizing them into video-centric knowledge bases. The product lets users capture procedures with a Chrome extension or import existing screen recordings, and it can convert PowerPoint slides and PDF documents into narrated videos. WowTo offers automated, multilingual AI voiceovers, generated subtitles and transcripts, and selectable AI avatars that speak on-screen. It also provides editing controls for annotating steps, highlighting clicks, and blurring sensitive information. Videos can be embedded in websites or apps, exported as MP4, shared via links, or published within a branded, searchable video knowledge base hosted on a custom domain.
Key features
The platform’s core components include a How-to Video Creator, a Video Knowledge Base Builder, and an in-app video widget for contextual support inside software. Capture and conversion tools support screen recordings, PPT-to-video and PDF-to-video workflows, while text-to-speech offers more than 300 AI voices across 20+ languages and dialect options. An avatar library supplies talking AI presenters to add spoken guidance, and the editor includes step-level updates, annotations, click-highlights and content-blurring. Distribution and management features cover MP4 export, embeddable players, shareable links, themed templates for branding, and integrations or plugins for Intercom, Zendesk, Jira, Confluence, Shopify, Slack and Zapier.
Use cases
The site positions WowTo for customer support teams creating tutorial and troubleshooting videos, and for L&D or training groups converting course materials into on-demand video lessons. Product and documentation teams can centralize tutorials in a branded video knowledge base and surface them via in-app widgets or by syncing channels to helpdesk systems. The multilingual voiceover and subtitle capabilities are intended to make content accessible to global audiences, and the export/embed options support sharing in external help centers, internal portals or offline distribution. The vendor also highlights analytics and workflow integrations to connect video content with existing support and collaboration tools.
